TikTok scores a winner as exclusive social media partner of the 2024 Women’s Football Awards

TikTok has been named as the official social media partner of the 2024 Women’s Football Awards. 

The entertainment platform will be sharing exclusive updates from the 2024 ceremony and key moments in the build-up to its potential audience of over one billion people across the world. 

The Women’s Football Awards is the biggest awards event in women’s football and the first to encapsulate the players, people, brands and organisations contributing to the phenomenal growth of the sport, from grassroots greatness to superstar players. 

The high-profile event was launched in 2023 by former Lioness Eni Aluko and Liverpool FC legend and Sky Sports presenter Jamie Carragher. 

As well as being the official social media sponsor, TikTok will also sponsor the Fan Engagement of the Year award, which highlights players and clubs that surpass expectations in captivating their fanbase, a brand-new accolade for this year’s event. 

Rollo Goldstaub, Head of Sport & Gaming UKI & Nordics at TikTok, said: “We’re delighted to be supporting the Women’s Football Awards and bringing our community closer to this fantastic event. TikTok has fast-become a destination for women’s football content online, spurred on by our partnerships with UEFA and FIFA for EURO 2022 and the 2023 Women’s World Cup, the incredible success of Burnley FC Women’s TikTok livestreams, and the wealth of creative content on our platform from creators, clubs, leagues and players across the game. We can’t wait to celebrate the winners and everyone involved.”

Commenting on the new partnership with TikTok, former Chelsea, Juventus and England superstar, Eni Aluko, who is hosting the 2023 ceremony said: “Having TikTok on board is a real game changer. The platform has been fantastic in promoting the growth of the women’s game and building a real sense of community for fans. This new partnership will further enhance the sport and take the Women’s Football Awards to new heights.”