An exclusive video message from Prince William will open the 2026 Women’s Football Awards. The Prince of Wales praises the remarkable growth of the women’s game and the people driving its success both on and off the pitch.

Recorded at Kensington Palace, the special address was created after the Prince was unable to attend the ceremony in person due to diary commitments. In his message, he applauds the achievements of players and acknowledges the dedication of those working tirelessly behind the scenes to elevate women’s football to new heights.

The 2026 Women’s Football Awards, Europe’s biggest awards event dedicated to the women’s game, returns for its third year following its launch in 2023. This year’s glittering ceremony, headline sponsored by Shein, takes place tomorrow (Thursday 7 May) and will be co-hosted by football legend Jamie Carragher, renowned BBC Sport presenter Gabby Logan, and former Lioness Lianne Sanderson.

Former Lioness Lianne Sanderson said:

“Prince William’s support for women’s football has been fantastic. Having him take the time to record such a thoughtful message really shows how much he cares about the growth of the game.”

Jamie Carragher added:

“He’s a well-known football fan, so it’s fantastic to have his support for the event and for women’s football as a whole.”

Tonight’s ceremony will bring together some of the biggest names in the sport, including Bunny Shaw, Alex Greenwood, Millie Bright and Maya Le Tissier. They will be joined by a host of celebrity guests such as Jordan Henderson, Denise Van Outen, Carol Vorderman and Roman Kemp.

The Women’s Football Awards continues to shine a spotlight on excellence across the game, celebrating the players, teams, and industry figures who are shaping the future of women’s football across Europe and beyond.