SHEIN announced as 2024 Women’s Football Awards headline partner as Jamie Carragher and Eni Aluko return to host flagship event

Global online fashion, beauty and lifestyle retailer SHEIN has been announced as the 2024 headline partner for the  Women’s Football Awards. 

The announcement follows a successful partnership in 2023 when SHEIN supported the inaugural ceremony which saw the biggest names in women’s football recognised for outstanding achievements. 

SHEIN’s return as headline partner comes as the former Lioness Eni Aluko and football legend and Sky Sports presenter Jamie Carragher were announced as hosts for the ceremony, which will take place in London on 30 May. 

“The renewed partnership with the Women’s Football Awards underlines our commitment to celebrating the achievements of women and girls in the UK and beyond,” said Cui He, Head of Europe  at SHEIN. 

“This ceremony will be a true celebration of inspiring people and organisations and highlights the amazing contributions of those in the fastest-growing sport in the world. The Women’s Football Awards is a truly unique  event and we are incredibly excited to have continued our partnership for 2024.”  

The Women’s Football Awards brings together the biggest personalities from the women’s game for a major celebration of the sport and all of those contributing to its success. The  ceremony recognises grassroots greatness as well as national and international superstars. 

Award categories include Player of the Year, International Football Player of the Year, Club of the Year, Grassroots Initiative of the Year, Lifetime Achievement as well as a series of accolades for people and brands working behind the scenes to expand the reach of women’s football. 

Eni Aluko, who made 102 appearances for the England national team and is now a leading women’s football broadcaster, said:

“It is fantastic to have SHEIN returning as the headline partner for the 2024 Women’s Football Awards and further demonstrating their support for the remarkable successes of women and girls in football. The support of SHEIN helps make the Women’s Football Awards a phenomenal event and we’re delighted to have them back.” 

Meanwhile, the online fashion and beauty leader, will be dressing football stars and grassroots female footballers for the high-profile event, including awards host, Eni Aluko. 

SHEIN is also partnering with Women In Football to provide support for grassroots women’s football teams in the UK as part of the partnership with the 2024 Women’s Football Awards.  

Guests at the 2023 ceremony included Lionesses Kiera Walsh, Alessa Russo, Missy Bo Kearns and Lauren James. Premier League stars Harry Kane and Declan Rice were also involved in the celebrations. 

The 2024 ceremony takes place on 30 May.