Stephen Lansdown CBE
Stephen Lansdown has been a transformative figure in women’s football through his stewardship at Bristol City Women, providing critical investment, infrastructure support, and strategic leadership. His commitment has helped the club professionalise operations, expand community outreach, and enhance visibility for women’s football locally and nationally, creating sustainable pathways for players and fans alike.
Michael Williamson
Michael Williamson has driven the growth of Wrexham FC’s women’s team by increasing investment in facilities, player development, and matchday operations. His support has strengthened the club’s competitiveness, enhanced fan experiences, and elevated the profile of women’s football in the local community.
Matt Johnson
As Director of Women’s Football at Manchester United, Matt Johnson is raising the club’s ambition for women’s football. He oversees strategic growth, elite player development, fan engagement, and commercial partnerships, helping position Manchester United Women as a global leader in the women’s game.
Bethan Woolley
Bethan Woolley has played a key role in developing pathways for women in football, championing grassroots projects, advocacy, and visibility for female players and coaches. Her initiatives support player progression, community inclusion, and fan engagement, fostering a more inclusive and sustainable ecosystem for women’s football.
Tammy Parlour MBE
Tammy Parlour MBE, Chief Executive Officer of the Women’s Sports Trust, has been a tireless advocate for women’s football, combining governance, mentorship, and strategic leadership. Her work promotes equal opportunity, drives grassroots participation, and creates visibility for the women’s game across all levels, inspiring the next generation of players and administrators.
Lungi Macebo
Lungi Macebo is the former COO at Birmingham City FC, where she oversaw eight departments across the men’s and women’s teams, driving operational excellence and strategic growth. Lungi is currently a Director of Women in Football, she champions peers across the industry, fostering initiatives that improve the women’s game on and off the field and an Advisory Panel Member of the EFL. Lungi has worked in professional football for over a decade, having spent several years at Charlton Athletic Football Club.
Rachel Pavlou
Rachel Pavlou has been a central figure in developing women’s football governance and competitions, helping grow leagues, strengthen club infrastructure, and improve fan engagement. Her leadership and advocacy have been key in professionalising women’s football and raising its profile on national and international stages.
Liz Ellen
Founder of Livida Sport and long-standing director of Women in Football, Liz is a leading sports lawyer and advisor, empowering women in the game through strategic guidance, pro bono education initiatives, and industry leadership across the UK and beyond.
Lola Ogunbote
Lola Ogunbote has been a champion for inclusion, representation, and grassroots development in women’s football. Her work ensures that young women and girls have opportunities to participate, be visible, and aspire to elite levels, supporting both player development and broader fan engagement.
Helen Hardy
Helen Hardy is the founder and driving force behind Foudys, the world’s first retail platform dedicated exclusively to women’s football apparel and merchandise. Foudys offers kits, fanwear and custom print services for Women’s Super League, NWSL, international teams and more – making it easier for fans everywhere to wear their pride with authenticity. Under Helen’s leadership, the company has partnered with major sports brands, expanded its global reach and helped create new paid opportunities in women’s football while elevating the commercial and cultural visibility of the women’s game.
Jo Osborne
Jo Osborne has been at the forefront of broadcasting women’s football, bringing compelling coverage, insight, and media presence to the sport. Her work at Sky Sports Women’s Sport has expanded global visibility, highlighted elite competitions, and inspired a wider audience to follow and engage with women’s football.