Admiral
Admiral has stepped up to back girls’ football through its ongoing partnership with The Football Association of Wales (FAW), extending the Ready to Play programme to launch a dedicated Girls Team Development Fund that aims to create 150 new under-6 to under-9 girls’ teams by 2028 – driving grassroots participation and reducing barriers for young players across Welsh communities.
Lidl
As a major supporter of women’s football development, Lidl has launched the Lidl Skills Camp for girls aged 14-17 as part of its UEFA Women’s EURO 2025™ partnership – a weekend-long programme combining on-field training, nutrition and wellbeing workshops to empower young women and inspire them to pursue their football ambitions.
Adobe
Adobe has taken an active role in growing the women’s game in the UK by becoming the official sponsor of the Women’s FA Cup, empowering all 460 participating clubs with access to Adobe Express and creative tools – helping teams showcase their identity, engage fans and elevate the profile of women’s football at every level.
Unilever
Unilever’s family of Personal Care brands has made significant investments in women’s football, including multi-year sponsorships with FIFA Women’s World Cup and UEFA Women’s EURO tournaments. Through these partnerships and associated community-driven programmes, the company supports initiatives aimed at inspiring girls to participate in football, boosting confidence and helping grow the sport globally.
Domestic & General
Domestic & General supports the growth of women’s football through sponsorship, providing financial backing to clubs such as Croydon WFC, helping fund operations, facilities, and grassroots initiatives while raising visibility and investment in the women’s game.
Xero
Xero’s support for women’s football extends into the professional development ecosystem through its Women in Football Entrepreneurship Mentoring Programme – combining accounting software expertise with industry mentorship to empower startups and female-led businesses in the football sector.
Apple
In a landmark move for the women’s game, Apple partnered with WSL Football and the Barclays Women’s Super League & Championship, providing cutting-edge technology (MacBooks, iPads, iPhones) to clubs, coaches and officials – helping level the playing field by boosting performance analysis, match preparations, and operational excellence across the women’s professional leagues.
RSK
RSK Group supports women’s football through its partnership with Charlton Athletic W.F.C., providing vital sponsorship while advancing sustainability and CSR initiatives at the club. Their efforts enhance player development, community engagement, and grassroots facilities, creating safer, better-equipped pitches where girls’ and women’s teams can train and compete.
Bute Energy
Bute Energy has forged a transformational partnership with the Football Association of Wales, becoming the title sponsor of the FAW Women’s Cup and FAW Girls’ Cup. This support enhances competitive opportunities, raises the profile of women’s and girls’ football in Wales, and links participation with education and employment pathways in renewable energy and STEM.
The Premier League
The Premier League drives inclusive investment in the women’s game through direct funding, infrastructure improvements and national participation programmes – backing talent development pathways, stadium enhancements, and community initiatives that expand access to football for girls and help grow the sport from grassroots to professional tiers.
Deloitte
Deloitte plays a pivotal role in shaping the future of women’s football through its Sports Business Group’s research and investment initiatives, including contributing to the UK government’s Women’s Sport Investment Accelerator, which connects leagues, clubs and teams with investors and expertise – boosting the professional and commercial growth of women’s football.