Xero
In 2023, cloud-based technology company Xero, a provider of accounting software globally, announced its partnership with FIFA Women’s Football under its new commercial structure. The motivation behind the partnership was to help set up women’s football clubs to achieve more.
With its expertise in the finance sector, the organisation has helped to improve the financial health of clubs and has already made a real difference in the growth of the game. Xero believes in the power of women’s football and small business communities and is dedicated to advancing both.
Cadbury
Cadbury fused the worlds of football and confectionary when it developed and launched its innovative Cadbury FC, an initiative that partners with some of the country’s biggest clubs to share inspiring community stories and offer exciting competitions to promote and drive the power of football.
In recent years, the leading chocolatier has hosted events to celebrate and promote women’s football. Incredibly, they have collaborated with the Chelsea Foundation and invited players from Chelsea’s women’s team to join several female entrepreneurs at an exclusive workshop to promote female success and leadership, with participants explaining their heroes and motivations, any challenges they may have faced during their careers and aspirations for the future. They are focused on continuing the conversation around women’s football
Euronics
Euronics is a leading network of independent electrical specialists located across the UK. In most cases, they are family-run businesses with a real commitment to bettering the opportunities of the local communities they operate in.
The network has plenty in common with the values placed at the heart of women’s football, including promoting health and wellbeing, building confidence and driving equality and social change. That is why they are a proud sponsor of UEFA Women’s Football, helping to encourage and empower women and girls into the game.
Sports Direct
As one of the UK’s biggest sports retailers, Sports Direct knows a thing or two about football. The organisation is passionate about championing women’s football and partnering with charities and other businesses to launch initiatives to ensure equality and that the popularity of the women’s game remains.
Sports Direct has been involved with many campaigns to push forward the women’s game, including the Equal Play initiative, which sought to address gender inequality in sports by combating issues in three key areas: opportunity, visibility and investment. Additionally, the organisation partnered with media company Copa90 to launch a multi-million-pound creative campaign to champion equality, titled ‘Girls don’t like football, we love it’. Built upon the momentum and passion of the women’s international tournaments of the last few years, this campaign was a catalyst for a new era of women’s football in the UK.
McDonald’s
McDonald’s is a proud supporter of football and has sponsored FIFA tournaments since 1994.
In 2018, McDonald’s launched the Fun Football programme based on the belief that football should be a sport for everyone, regardless of gender, age, background, experience, or skill level. The programme offers diverse ways for people to get involved, from free coaching, activity books packed full of fun games, family festivals, as well as online challenges to try at home from their inspirational ambassadors.
The leading fast-food chain was also announced as the ‘official restaurant sponsor of the FIFA Women’s World Cup’ in 2023 and the ‘official restaurant sponsor of the FIFA World Cup 2026’. This renewed relationship saw McDonald’s have the exclusive naming rights to the Fair Play Trophy, an accolade presented to the team with the best fair play record during FIFA competitions.
Evelyn Partners
Evelyn Partners consists of a team of expert chartered financial planners, tax advisers and investment managers dedicated to alleviating the pressures of financial affairs. In 2021, the organisation was named ‘Best Professional Services in Sport’ at the Sports Business Awards.
The firm is committed to supporting women footballers to navigate the complexities of personal finance and achieve their long-term financial goals and aspirations. They are advocates of equality and opportunity in sports, dedicated to levelling the playing field and ensuring every player has the support they need to thrive, both on and off the pitch.
Premier League
The Premier League has a longstanding commitment and relationship with furthering the women’s game. In recent years, the Premier League has vowed to build on existing support and programmes, committing £21 million over three years to help develop women’s and girls’ football. This investment included £10.5 million for the Women’s Super League and the Women’s Championship, alongside £10.5 million for the grassroots game.
The Premier League’s investments have greatly impacted the women’s game. It has helped to deliver the FA Women’s National League Strategy, improve pathways for young women and girls to enter the world of football through the establishment of the new network of 67 Girls’ Emerging Talent Centres immersed in communities across the country, and improve facility development in the women’s game.
The organisation is a beacon of positivity for women’s football, determined to play its part in furthering the game.
Relo Metrics
In 2023, sponsorship platform Relo Metrics launched the ‘Women’s Football Collab’ with the unified aim of capitalising on investment in the women’s game.
The initiative was launched to help clubs optimise their social media strategy and amplify brand exposure through powerful moments of behind-the-scenes storytelling and player engagement. This, coupled with customised data findings and analysis, has helped to increase visibility and commercial revenue for the women’s game, as well as positively impacting the wider grassroots community.
In a bid to help grow women’s football, Relo Metrics has established a tool to measure and demonstrate the value of sponsorships in real-time. The more sponsorships they continue to attract, the bigger the opportunities will be for generations of girls to come and the future of women’s football.
So far, clubs from the Women’s Super League, Scottish Women’s Premier League, Women’s Championship and National League have signed up.
Mills & Reeve
Mills & Reeve has an impressive track record in sports law, having worked with some of the leading stars of women’s sports, including the England women’s national football team.
With the launch of its unique legal offering to ‘level the playing field’ for women in sport, the firm has positioned itself as the natural home for women’s sport. Their package includes lots of impressive benefits for female players, including reduced hourly rates, an initial hour of free advice, and mentoring and networking opportunities.
The firm has aligned itself with the women’s game and is committed to playing its part in driving its future successes.
Moore Kingston Smith
Moore Kingston Smith is a keen advocate of diversity, inclusivity, community and wellbeing, which is what makes its longstanding relationship with women’s football so natural.
The organisation has been the proud sponsor of Leyton Orient, London’s second-oldest football club, for years. Off the pitch, the two have teamed up to tackle workplace wellbeing, developing a wellbeing strategy and offering training to ensure everybody has the support they require.
Moore Kingston Smith is committed to supporting and boosting local communities and is particularly keen on helping young girls and women unlock their potential both on and off the playing field.