PlayStation
PlayStation has amplified women’s football on a global scale as an official partner of UEFA Women’s Football, sponsoring marquee competitions including the UEFA Women’s Champions League, UEFA Women’s EURO 2025 and UEFA’s Together #WePlayStrong initiative. Through this partnership, PlayStation’s global reach and fan activations bring unprecedented visibility and cultural engagement to women’s football, helping attract new audiences and inspire the next generation of players and supporters worldwide.
VisitMalta
VisitMalta uses women’s football as a platform to enhance global engagement with Maltese culture and sport. VisitMalta elevates the profile of women’s football while connecting teams, fans and cultural experiences. Its campaigns help position Malta as a forward-thinking host and supporter of women’s sport, driving tourism and celebrating female athletes on international stages.
VISA
Visa has consistently led global investment in women’s football through its long-term partnership with UEFA Women’s Football, the first dedicated sponsorship of its kind. This collaboration spans competitions from the UEFA Women’s Champions League to U17/U19 championships and EURO tournaments, and includes fan-facing campaigns that bring supporters closer to the sport while championing diversity, inclusion and equal access. Visa’s global platform amplifies women’s football worldwide and helps shift perceptions of the game’s cultural significance.
Adidas
Adidas has been instrumental in shaping the global women’s football landscape through product innovation, sponsorship of elite competitions, and iconic storytelling. As a major sponsor of global tournaments, Adidas supports both performance and visibility for female players. Its worldwide campaigns elevate women’s football beyond the pitch – driving participation, representation and cultural relevance across continents.
Iberdrola
Iberdrola has dramatically advanced women’s football through transformative investment, most notably in Spain’s La Liga F, creating a professional, sustainable elite structure that influences international markets. By backing league development, grassroots access, media exposure and community initiatives, Iberdrola’s commitment extends beyond national borders, reinforcing women’s football as a commercially viable and culturally respected sport around the world.
PepsiCo
PepsiCo has deepened the global fan experience for women’s football through strategic sponsorship of UEFA competitions – including the Women’s Champions League and youth events – and immersive engagement like pre-game entertainment for finals. By bringing entertainment and visibility to major match occasions, PepsiCo elevates the matchday experience and broadens the sport’s appeal across international audiences.
Booking.com
Booking.com has strengthened women’s football’s global reach by enhancing travel accessibility for fans and teams, and sponsoring major international events including UEFA Women’s EURO Championships. Its support connects international supporters with live experiences, fosters global mobility and celebrates cross-border engagement with women’s football.
Amazon
Amazon is a pivotal global partner in women’s football as an official UEFA Women’s Football sponsor, a role it recently extended through 2030. Its support spans elite competitions like the UEFA Women’s Champions League, Women’s EURO tournaments and youth championships. Amazon’s initiatives include the first official UEFA Women’s Champions League online store, innovation programmes to address gender inequality in coaching, and digital fan experiences that connect communities worldwide to women’s football.
Google Pixel
Google Pixel has driven global impact in women’s football by launching Pixel FC, a creator-led platform that increases coverage and visibility for the women’s game. In partnership with The FA and other media partners, Pixel FC empowers female story-tellers, brings fans closer to elite and grassroots football coverage and helps close the visibility gap in sport storytelling. This initiative amplifies women’s football moments and narratives worldwide through high-quality, creator-produced content.
Kynisca
Kynisca – founded by global sports visionary Michele Kang – is shaping a new era in women’s football through strategic investment and high-profile partnerships. Kynisca is helping create new elite club opportunities, elevate competition formats and expand global pathways for female players, reinforcing commercial sustainability and cultural significance at the highest level of club football.
Nike
Nike continues to make a significant global contribution to women’s football through high-visibility partnerships with national teams, elite leagues and cultural campaigns that celebrate female athletes and grow participation across continents. Through product innovation and inspirational storytelling, Nike helps elevate the performance, profile and cultural relevance of women’s football worldwide.