Her Game Too
Her Game Too is a CIC focused on tackling sexism and championing women in sports. It consists of a group of female supporters who are passionate about football and are working to eradicate sexism in the industry.
Its mission is for girls and women of all ages to feel confident and safe sharing their opinions about football both online and in real life without fear of sexist abuse and discrimination.
Sky Sports and Women in Football
At the start of 2024, Sky Sports reaffirmed its commitment to equality, diversity and inclusion as an employer by renewing its Corporate Membership with Women in Football.
The broadcaster initially joined Women in Football in 2021, and in the years since, Women in Football has provided gender equality consultancy and ongoing support in a range of ways, including workshops for Sky Sports staff.
The media giant has become a leader in the promotion of gender equality, with women playing an ever-expanding role at Sky Sports.
Arnold Clark
Arnold Clark is a strong believer in thinking beyond their company and having a positive social impact, giving back to the communities it serves and supports. The organisation has a particular passion for women’s football and is committed to having a positive impact on fans, communities, grassroots initiatives and other stakeholders in the sport.
Through its sponsorship of the Arnold Clark Cup – an invitational women’s association football tournament first launched in 2022 – it has built invaluable connections within women’s football and worked with local communities to raise awareness of the game. With an ongoing dedication to equality, diversity and inclusion, it hopes to inspire a new generation of footballing stars.
Barclays Community Football Fund
The creation of Barclay’s Community Football Fund marked its renewed commitment to the women’s game. The fund helps reduce inequalities in football, with grants, training and exclusive ticketing made available to groups that wish to start offering football or expand their existing programmes to new, underrepresented audiences.
Through the programme, engagement focuses on including and inspiring girls and young people from lower socio-economic and under-represented groups, including culturally diverse communities, young people with disabilities and young people from the LGBTQ+ community.
The leading bank is dedicated to not only furthering women’s football but also collaborating with communities to create a brighter future together, where everybody is treated equally and our differences are celebrated.
Everton – Equality Shirt
Last year, Everton Football Club partnered with Hummel, the Danish brand, to launch a limited-edition shirt to champion equality in football and to raise funds to support the club and Everton in the Community’s award-winning inclusion work in local communities throughout the city of Liverpool.
To launch the shirt, players from Everton’s men’s, women’s, Under-21s and amputee football teams took part in a promotional photoshoot alongside supporters representing the diversity of its fanbase.
Arsenal – South Asian Pathway
As part of Arsenal’s continued partnership with PFA’s Asian Inclusion Mentoring Scheme (AIMS) project, they hosted a football festival towards the end of 2023 for female players with South Asian heritage between the ages of 9 -16.
More than 130 buddling footballers were in attendance for the ‘Strong South Asian Gunners’ event, the fourth of its kind.
The idea behind the initiative was to provide an opportunity for girls to play football and take part in workshops to try and grow the popularity of the game and give back to communities.
eToro and West Ham United
The partnership between eToro and West Ham United was vital in increasing visibility across all women’s sports, most notably the Barclays Women’s Super League.
As one of the largest trading and investment platforms in the world, eToro expanded into the women’s game to support its continued growth, and its partnership with West Ham United ensures it is in advertisements around the stadium and unlocks various matchday activations, competitions and education for fans throughout the 2023/2024 season. Together, the partnership is unified with the common goal of bettering the opportunities and promotion of women’s football.
Standard Chartered and Liverpool FC
The powerhouses that are Liverpool FC and Standard Chartered joined forces to launch the ‘Play On’ initiative to inspire, empower and educate girls to participate in sport.
With its commitment to equality, diversity and inclusion, the partnership has given girls an equal opportunity to develop, enhance and test their sporting ability competitively, provided a platform for girls to learn life skills through play, increased the visibility of girls in football and emphasised the importance of female role models mentoring girls in sport.
Tottenham Hotspur – Girls Elite Programme
Tottenham Hotspur FC has partnered with New City College and established the ‘Girls Elite Programme’ – an inclusive and accessible pathway for girls with the talent to excel and unlock their potential in women’s football.
The programme, which offers the highest standards of coaching and sports industry knowledge, is designed for students who wish to pursue a career in the sports industry and has helped lay vital foundations to support them in becoming elite players or coaches. Tottenham Hotspur’s coaches are actively involved in the training, working collaboratively with teaching staff from New City College.
Hyundai – Goal of the Century
In support of the FIFA Women’s World Cup last year, Hyundai Motor Company launched an expanded ‘Goal of the Century’ campaign focusing on social inclusivity for women.
The campaign embraced womanhood by not only supporting last year’s World Cup tournament but also by celebrating the legacy and history of women’s football. As part of the campaign, the organisation launched ‘How Far We’ve Come’ – a promotional campaign video that paid tribute to the remarkable history of the women’s game. It also highlighted the enduring partnership between the company and the Women’s World Cup, spanning an impressive 25 years and encompassing seven tournaments since 1999. Additionally, Hyundai also announced its support for Common Goal’s Equal Play Effect, a women empowerment programme committed to equality, diversity and inclusion.