Brand of the Year 


Last year, Puma reiterated its lasting commitment to women’s football by investing in the next generation of athletes, leading the way with innovative women-centric product design, and dedicating necessary time and study to crucial health and safety research, most notably focused on ACL injuries. This is an issue that has blighted the women’s game in particular, with players known to be between two-ten more times likely to suffer an ACL injury in comparison to their male counterparts.

The leading brand also launched a remarkable campaign to continue to promote women’s football, celebrating the first-ever players of New Zealand and Australia’s women’s football teams nearly 50 years ago. The campaign paid respect to these iconic players to inspire up-and-coming youngsters looking to make their mark on the football world.

Starling Bank

Starling Bank – the only bank in the UK founded by a woman – has championed women’s football, leading campaigns committed to making a real difference for the sport and advocating the importance of giving more women and girls access to football.

In recent years, its campaigns have included “Kick On” – a partnership with Gift of Kit, which gave clubs and schools across the UK a chance to apply for Starling branded kits, equipment and FA-affiliated coaching vouchers, and SportsAid Athlete; a partnership with SportsAid, which awarded £1,000 each to five young footballers – all girls aged 18 and under. These grants went towards travel costs, coaching, gym sessions and even football boots!

Three Mobile

Three’s platform – ‘We See You’ – has recognised and celebrated the importance of women in sports. The national platform, launched in partnership with Chelsea Football Club, has positively impacted women involved in all aspects of the game, from playing to coaching and those who work across the industry.

The network of recognition celebrates the incredible people who are dedicated to supporting and growing the sport. By raising awareness, hearing the amazing stories of those involved and celebrating the successes of women’s football, it is helping to build a brighter future for all.


One of the world’s leading carbonated soft drink manufacturers, Coca Cola, has used its platform to celebrate and change the narrative of women in football.

After last year’s FIFA Women’s World Cup, perhaps the biggest female sporting event in history to date, the organisation unveiled an inspiring campaign to build on the legacy of the tournament and continue the important conversation of women in football. Through the power of words, it challenged the many misconceptions around women’s sports and showed the new positive reality that celebrated women footballers who inspired us all.


As one of the largest trading and investment platforms in the world, eToro expanded into the women’s game to support its continued growth, and its partnership with West Ham United ensures it is in advertisements around the stadium and unlocks various matchday activations, competitions and education for fans throughout the 2023/2024 season.

Together, the partnership is unified with the common goal of bettering the opportunities and promotion of women’s football. It has been instrumental in increasing visibility across all women’s sports, most notably the Barclay’s Women’s Super League.

Scottish Power

Scottish Power is part of the Iberdrola Group, one of the world’s largest integrated utility companies and a leader in wind energy. It is the first integrated energy company in the UK to generate 100% green electricity – and its impressive commitment to innovation goes far beyond the energy sector.

The organisation is focused on energising women’s football through partnerships with Scottish Women’s Football and Scottish Women’s Premier League. As part of the partnership, focus has been placed on diversity and inclusion and helping to develop the women’s game, including creating more opportunities in some of Scotland’s most remote communities.


Adidas has long been one of the leading brands in the football industry, supporting women’s football for decades. Its dedication to remaining innovative by investing in women has never faltered.

In the run-up to last year’s FIFA Women’s World Cup, the brand launched a new campaign titled ‘Play Until They Can’t Look Away’, to celebrate women in football and inspire the next generation of female players. Featuring some of the rising stars of women’s football, it captured the attention of people throughout the world and challenged the stereotypes and prejudices that sadly still exist.


Barclays is a brand dedicated to furthering women’s football and collaborating with communities to create a brighter future together, where everybody is treated equally, and our differences are celebrated.

The launch of Barclay’s Community Football Fund marked its renewed commitment to the women’s game. The fund helps reduce inequalities in football, with grants, training and exclusive ticketing made available to groups that wish to start offering football or expand their existing programmes to new, underrepresented audiences. Through the power of this campaign, Barclays has shown its dedication to communities and young girls and women throughout the country, inspiring a new generation to join the game.


With its expertise in the finance sector, Xero – a cloud-based technology company and provider of accounting software globally – has helped to improve the financial health of football clubs and has already made a real difference in the growth of the game.

Xero believes in the power of women’s football and small business communities and is dedicated to advancing both. Its partnership with FIFA Women’s Football was established to help women’s clubs achieve more and continue to thrive.


Established over a century ago, Unilever is one of the world’s largest consumer goods companies and is a brand renowned for its belief that doing things the right way drives superior performance. This has very much been its approach to supporting and promoting women’s football.

Last year, the organisation’s personal care brands were unveiled as official sponsors of the FIFA Women’s World Cup. As part of the sponsorship campaign, the two organisations confirmed they would be collaborating on a range of initiatives to help accelerate the growth of women’s football globally. Unilever provided funding, human resources and support for tailored development programmes to tap into the upsurge in interest around the women’s game, with work including Rexona’s ‘Breaking Limits’ programme, which provided funding for community sports and helped young people overcome barriers to being active.