Lucozade Sport
Lucozade Sport has championed women’s football by partnering with England Women’s national team as their official sports drink and hydration partner, elevating the profile of the Lionesses ahead of major tournaments and integrating women players into major marketing campaigns and on-pack activations. The brand also recently expanded its football footprint through a multi-year partnership with Manchester City, supporting both men’s and women’s teams and increasing visibility for elite female players and fans alike.
Adidas
Adidas continues to lead in women’s football via high-impact global partnerships. The brand is an official partner of UEFA Women’s Football, including sponsorship of the UEFA Women’s Champions League and tournament match ball integration on DAZN and YouTube, expanding coverage worldwide. Adidas’ strategic collaborations also support grassroots legacy initiatives around finals and invest in football communities through commitments with Common Goal.
EA Sports
EA Sports has brought women’s football to millions through its inclusion in the globally popular EA FC franchise, integrating female teams and players authentically across game modes. By providing representation in digital football culture, EA Sports connects fans with women’s football in immersive ways and helps the sport reach new, younger global audiences – empowering visibility and engagement beyond the pitch.
British Gas
British Gas has made a bold statement in 2025 by becoming the official energy partner for Women’s Super League Football (including BWSL and BWSL2), helping grow the fan experience, deliver community activations nationwide and reward customers with matchday opportunities. This collaboration also connects football engagement with broader commitments to encourage women into careers in STEM, aligning sport with social progression.
Skoda UK
Škoda UK broke new ground in women’s football as the first automotive partner of Chelsea FC Women, including branding on match kits and integrated content across club platforms. This sponsorship not only strengthens commercial support for elite women’s clubs but also signals growing confidence from global automotive brands in the value and visibility of the women’s game.
Rexona
Rexona (Unilever) has amplified women’s football through its role as an official partner of UEFA Women’s EURO 2025, activating campaigns tied to sport confidence, fan engagement and tournament experiences. By promoting initiatives like “Breaking Limits,” the brand pushes cultural narratives that empower female athletes and fans, helping grow participation and recognition of women’s football across Europe.
Barclays
Barclays remains a cornerstone investor in women’s football as title sponsor of the Women’s Super League, driving significant commercial growth, increased prize funds, community programmes and visibility. Its sustained commitment over multiple seasons has helped professionalise the league and elevate the entire ecosystem around women’s club football in the UK.
Adobe
Adobe has elevated the women’s game through its three-year partnership with The FA for the Women’s FA Cup, using Adobe Express to deliver fan-driven digital content, creative storytelling and engagement opportunities for clubs and supporters at every stage of the competition. This partnership expands digital visibility for players, teams and the broader football community.
Three UK
Three UK has been a proactive supporter of women’s football through its Principal Partnership with Chelsea FC Women and the launch of the national #WeSeeYou network, championing women in sport from training kit sponsorship to recognition campaigns that celebrate players, coaches and industry leaders. This unique platform drives cultural visibility and community empowerment across the women’s game.
VISA
Visa stands out as the first standalone sponsor of UEFA Women’s Football, committing to multi-year support that spans grassroots development, the UEFA Women’s Champions League and wider initiatives to elevate the sport’s visibility and inclusion. By backing marquee competitions and digital activations like fan experiences and ticketing solutions, Visa amplifies global participation and fan engagement.
Nike
Nike continues to power women’s football through high-profile partnerships, including multi-year agreements with the Women’S Super League, providing match balls and equipment to players across the league. The brand also invests in athlete partnerships and expanded women-specific product lines, helping drive performance and visibility at elite and grassroots levels worldwide.