Best Grassroots Initiative

Liverpool FA – She Inspires

Liverpool FA’s She Inspires programme has transformed the grassroots landscape by empowering girls and women across the region to play, lead and coach football confidently. Through targeted outreach, coach education, and community partnerships, it has significantly increased participation and created pathways for lifelong involvement in the sport. She Inspires champions inclusive opportunities and celebrates the joy of football for all.

GoCardless – Grassroots Football Partnership

The Grassroots Football Partnership supported by GoCardless has strengthened the heartbeat of local women’s football by making the game more accessible, sustainable, and community-driven. With innovative funding support and streamlined club operations, it enables grassroots organisations to focus on what matters most – giving girls and women the space, resources and support to play, lead, and thrive.

Tottenham Hotspur Foundation – Girls & Women Programme

Tottenham Hotspur Foundation’s Girls & Women Programme delivers vibrant, inclusive football experiences across north London, empowering participants of all abilities to build skills, confidence and community. From weekly training sessions to festivals and leadership opportunities, the programme breaks down barriers and nurtures the next generation of female players, coaches, and role models.

Flutter UK & Ireland – Cash4Clubs

Cash4Clubs by Flutter UK & Ireland channels investment directly into women’s grassroots football, fuelling growth from the grassroots up. By providing financial support where it’s needed most, the initiative helps clubs expand female participation, improve facilities, and offer sustainable opportunities for girls and women to engage in the game they love.

McDonald’s – Fun Football

McDonald’s Fun Football campaign brings the joy of the game to girls and young women nationwide with fun-focused sessions that emphasise skill development, teamwork, and enjoyment. Through partnerships with local clubs and community hubs, the programme inspires more young females to get involved, fostering a lifelong passion for football in welcoming and energising environments.

Steven Gerrard Academy – Girls Football Programme

The Steven Gerrard Academy’s Girls Football Programme provides elite-inspired, grassroots delivery that elevates girls’ football experiences across its network. With expert coaching, personalised development pathways and regular competitive opportunities, it nurtures talent, builds confidence, and champions the next generation of female footballers with world-class support from the ground up.

Electric Ireland – Game Changers NI

Game Changers NI powered by Electric Ireland has radically broadened access to girls’ and women’s football in Northern Ireland, inspiring thousands to take part with free, fun, and inclusive programmes. With a focus on community engagement and equal opportunity, it’s changing perceptions, breaking down barriers, and creating a vibrant, growing grassroots football community across the nation.

Starling Bank – Kick On With Starling

Kick On With Starling is driving a new wave of participation and leadership for women and girls through targeted investment, mentorship, and community-centric football experiences. Focused on removing financial and structural barriers, the initiative empowers clubs and players to grow sustainably and ensures more females can enjoy football in an environment that supports their ambitions on and off the pitch.

Octopus Energy – Kits For Kids

Octopus Energy’s Kits For Kids grassroots initiative ensures that girls and young women across communities have access to the kits they need to fully participate in football. By removing cost barriers to essential equipment, the programme fosters confidence, inclusion, and belonging – giving girls the chance to turn up, feel proud and play with purpose.

Manchester City – City in the Community

Manchester City’s City in the Community harnesses the power of football to create long-lasting opportunities for women and girls at grassroots level. Through coaching programmes, educational partnerships, and inclusive football hubs, it’s expanding access, developing talent pathways, and building supportive environments where female players can grow, lead and succeed.

SP Energy Networks – Wrexham AFC Partnership

The SP Energy Networks × Wrexham AFC partnership has supercharged grassroots women’s football in North Wales by investing in facilities, coaching, and community outreach that directly benefits girls and young women. Together, they are building stronger, more accessible football ecosystems that inspire participation, nurture talent and expand opportunities for all.