Disney+
Disney+ has dramatically expanded access to women’s club football by securing exclusive live rights to the UEFA Women’s Champions League in Europe, streaming all 75 matches live with multi‑language commentary and high‑production presentation – helping bring elite women’s football to millions of fans across key markets. This broad, premier broadcast offering deepens fan investment, connects supporters with top‑level fixtures and delivers compelling match action to both seasoned and new audiences.
EA Sports
EA Sports continues to grow women’s football fandom through gaming and real‑world impact. With the inclusion of women’s leagues (WSL, NWSL, UWCL) and clubs in EA SPORTS FC25 game modes, fans can play, manage and celebrate women’s teams globally – breaking down barriers between digital fandom and live sport. EA Sports also sponsors community engagement initiatives.
Chelsea
Chelsea elevate fan engagement through immersive content and personalised experiences. Fans enjoy interactive TikTok campaigns, behind‑the‑scenes content that brings supporters closer to players, and bespoke club events that celebrate community passion. Chelsea also runs initiatives that give dedicated fans unforgettable experiences – from training‑ground visits to matchday rewards fo-stering a sense of belonging and deepening connection with supporters across the world.
London City Lionesses
London City Lionesses create engaging matchday experiences and digital touchpoints that bring fans into the heart of the club. Initiatives include enhanced live match environments with supporter zones and interactive digital polls integrated into social channels that let fans shape pre‑match playlists, vote on player awards and participate in live Q&As. These activities elevate the supporter experience in‑stadium and online, helping new fans feel instantly connected to the team.
Birmingham City
Birmingham City engage their community with rich storytelling and real‑time interaction on social platforms, spotlighting supporter voices and amplifying matchday excitement through accessible content. They drive fan participation by inviting supporters to share their own experiences, reactions and moments, helping cultivate a grassroots sense of belonging and reaching untapped audiences with relatable, authentic football narratives.
Panini
Panini has strengthened fan engagement in women’s football by expanding its Women’s Super League Official Sticker Collection. It is now one of the most comprehensive women’s football sticker books available, featuring hundreds of players. Fans of all ages collect, trade and share these iconic stickers, fostering connections with teams and players, igniting conversations around match results and bringing long‑term supporters and new fans together in a shared fandom.
Glasgow City
Glasgow City put fans at the centre of their engagement strategy by showcasing digital content that highlights matchday atmospheres, fan traditions, and player stories. Through creative use of social platforms to celebrate supporter rituals and acknowledge fan contributions, the club builds strong emotional connections and encourages word‑of‑mouth growth – strengthening community pride and global reach for women’s football.
Havas Play
Havas Play champions fan engagement by creating cultural, purpose‑driven experiences that deepen connection between supporters and women’s football. A standout example is the EE × Lionesses Christmas activation, brought to life by Havas Play UK at Wembley Stadium, where grassroots heroes from women’s football were surprised with an unforgettable festive celebration in recognition of their dedication to the game. The campaign – tied to EE’s Christmas TV ad ‘The Christmas Double’ – featured appearances from England Women’s Manager Sarina Wiegman and Lionesses stars Alex Greenwood, Lauren Hemp and Khiara Keating, and was amplified across EE’s social channels, generating widespread positive media and fan attention. This live fan‑first experience not only rewarded community contributors but also showcased how technology and shared moments can bring supporters closer to their heroes, expanding engagement beyond matchday moments and into community celebration.
Charlton Athletic
Charlton Athletic Women create engaged fan experiences both online and offline by connecting local communities with matchday culture. Their initiatives from grassroots outreach to fan spotlight series and person‑centric social content – bring supporters closer to the team’s journey and foster a loyal following. Matchday enhancements, supporter challenges and community‑led storytelling make following the club exciting and inclusive for fans of all backgrounds.
TikTok
TikTok is a game‑changer for women’s football fan engagement, helping clubs and players go viral through short‑form content that showcases highlights, player personalities and matchday energy. With teams and athletes participating in trends, challenges and interactive storytelling, TikTok has become a powerful channel for attracting younger, global audiences to the women’s game and creating cultural moments that spark widespread interest beyond traditional sports media.
YouTube
YouTube drives fan engagement for women’s football by providing a global stage for match highlights, extended highlights, player features and original series that deepen fan connection. With clubs and leagues using YouTube to showcase long‑form content that celebrates narratives, tactical breakdowns and behind‑the‑scenes access, fans are engaged for longer, drawing in both traditional sport followers and new viewers discovering women’s football on a platform they use daily.