Best Fan Engagement 

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Just Eat

Just Eat, a UEFA Women’s Football Partner, opened The Queen’s Header in July 2023 as a ‘Great British pub with a twist – it only shows women’s football’. The pop-up pub opened for one week in Shoreditch to show England’s first two matches at the Women’s World Cup, with internationals Fran Kirby and Toni Duggan providing in-game analysis on opening night.

Expedia and Liverpool Women

For the second season in succession, Expedia have offered free transport for all Liverpool Women away matches in the Women’s Super League. Expedia launched the initiative last season, after Liverpool were promoted, and retained their commitment to carrying hundreds of supporters across the country for games. For the new campaign, Expedia laid on a second coach to allow even more supporters to travel during high demand.


As winners of Broadcast or Journalist of the Year award at the 2023 Women’s Football Awards, GirlsOnTheBall are once more nominated for their commitment to promoting women’s football through their tireless efforts on social media and beyond. After covering the World Cup in staggering detail, creators Sophie Downey and Rachel O’Sullivan continue to lead the way for fan engagement online.

WSL Collective

WSL Collective, created by Meg Brown, updates supporters with news, views and opinion on all the latest in the Women’s Super League and beyond. A MissKick ambassador and Tottenham Hotspur fan, Meg is a trailblazer in individual content, with her passion for the game continuously shining bright.


Women’s football was given a starring role in EA Sports FC 24 for the first time ever in the world-famous gaming series. Women footballers were featured alongside male players in popular gaming modes such as Ultimate Team, with more women than ever before featured in the game’s database, allowing women’s football to be given a major platform within the title.

Versus and Glamour UK

After the FIFA Women’s World Cup kicked off, Versus and Glamour UK joined forces to publish a written series celebrating the rise of women’s football with a focus on activism, fashion and beauty within the game, with the first article looking at the impact Switzerland superstar Alisha Lehmann has had on the game.

Hyundai and Common Goal

Hyundai Motor Company joined Common Goal’s Equal Play Effect, a women empowerment programme which took effect during the final weeks of the World Cup. After pledging its support, Hyundai also advocated for equal rights and opportunities for girls, women and non-binary individuals in football. Equal Play Effect provides an impact framework to support community organisations to increase access and to promote safer spaces for girls and women in sport.

Transport for London

Transport for London renamed an Overground line in 2023 – which runs through Wembley – to honour the England Women team following their European Championship victory. The Lioness line transports passengers between Euston and Watford Junction, passing Wembley along the way, creating a lasting legacy for Sarina Wiegman’s history-makers.

Brighton and Hove Albion and American Express

American Express continue to support Brighton and Hove Albion Women in the Women’s Super League through their long-term sponsorship of the club. American Express supported a ‘Finding Your Feet In Football’ career day at the American Express Stadium on International Women’s Day, celebrating both the amazing women working at the club and aimed to inspire the next generation of female and non-binary students to want to work in the football space.

Manchester United

Manchester United committed to ‘reshaping and expanding’ their coverage of their Women’s team in 2023, and have since delivered new app features and greater content to bring supporters closer to Marc Skinner’s side than ever before. United also allowed fans to question manager Skinner, noting interest has risen by 60% in the last 12 months.