Best Breakthrough Business

Livida Sport

Livida Sport is a female-led sports law business and has acted on some of the biggest deals in women’s football. The boutique agency advises clubs, players, managers, agents, owners and foreign governments on a wide range of legal and business matters. Its founder Liz Ellen is a director of Women in Football and was a founding member of Women in Sports Law.


Skoda is one of the world’s oldest car manufacturers with origins dating back to the 1800s. The brand recently joined forces with Chelsea Women as the club’s Official Car Partner to further extend its commitment to women’s sport. Through this partnership, staff members, first team players and Academy players have full access to Skoda’s fleet of Enyaq electric vehicles to help make transport more accessible for the team.

Il Makiage

Il Makiage is one of the fastest-growing beauty brands widely used by top make-up artists and influencers around the world. The brand is known to champion fierce, bold and unapologetic women and in 2022 partnered with Arsenal Women as the club’s first and only beauty partner, launching the Focus on my Game Face campaign featuring the first team players.


Babygear brand Joie has an ambition to make live football an inclusive experience, accessible for everyone including families with babies and young children. The brand teamed with Manchester City to become the official naming partner of the club’s stadium, building on City’s pledge to improve family friendly services at the stadium to deliver the best possible matchday experience.


Sedulo is one of the UK’s fastest-growing mid-tier business advisory firms. The company, which represents a number of sports-based businesses, has demonstrated an outstanding commitment to a number of charitable and social impact initiatives and earlier this year invested in women’s football by sponsoring Marine Women.

“As a business, Sedulo is deeply embedded in sport while Marine are on their own journey of building a sustainable club, and we can offer personalised support along the way. We will work closely with Marine for every kick of the season,” said Cathryn Wright, Managing Director of Sedulo.

Lawrence Stephens Sports Team

Lawrence Stephens is an emerging force in the legal representation of women’s football athletes.

Over the past 12 months alone, the business has advised on landmark commercial deals for women’s footballers with a range of global organisations and has handled some of the most high-profile transfers in the Women’s Super League and Women’s Championship. They firm has also partnered with A&V Sports. The team at Lawrence Stephens have also provided pro-bono advice to emerging and professional women’s footballers in respect of establishing their image rights structures via a pledge made to Women in Football’s #GetOnside campaign.


In June 2023, ScottishPower announced a three-year partnership deal with Scottish Women’s Football and the Scottish Women’s Premier League. The landmark deal was a major breakthrough for women’s football in Scotland.
The investment has been celebrated as a major moment for women’s football and demonstrated an outstanding commitment to diversity and inclusion and equality for women from the company. As part of the partnership, ScottishPower is also sponsoring the Scottish Youth Challenge Cups at all three age groups and the Scottish Women’s Highlands and Islands League.

Rept Sports

Rept Sports is a trailblazer in the representation of professional women’s footballers.

The business, led by Sam Stapleton, has played a leading role in persuading commercial entities to include women’s football, ensuring its rightful place in the broader spectrum of the industry.

Over the past 12 months, the business has helped break transfer deal records and commercial records in women’s football on behalf of its clients.


LiveScore is helping to transform coverage of women’s football at all levels.

The media organisation provided outstanding coverage around the 2023 World Cup and 2022 European Championships and has since launched a dedicated women’s football news section, providing comprehensive and accessible media coverage for every WSL game, as well as increasing content for the Women’s Championship, Women’s National League, and other women and girl’s football campaigns.

LiveScore is working to elevate women’s voices in football and has recently backed various campaigns promoting access to the game as well as carrying interviews with some of the biggest names in the sport.

Gravity Media

Gravity Media is a leading provider of live sporting broadcasts. The broadcaster played an instrumental role in the coverage of the 2023 Women’s World Cup and 2022 Women’s Euros, as well as providing regular broadcastings of the FA Women’s Championship Show, the Women’s Football Show and many other live broadcasting events that champion the women’s game. Through its services, The Women’s Football Show on BBC One smashed over 1 million views during a prime time slot.