e.i.f Beauty
e.i.f Beauty has quickly emerged as a vibrant supporter of women’s football, using high‑impact campaigns and brand partnerships that celebrate female athletes and fans. By championing women’s stories during major football moments and through culturally relevant activations, e.i.f Beauty strengthens the visibility and cultural connection of the women’s game.
Modibodi
Modibodi stands out for its innovative performance apparel designed with women and athletes in mind. The brand’s recent collaborations with players and clubs help bring practical, confidence‑boosting clothing into women’s football, supporting comfort and performance for players at all levels and signalling fresh investment in women’s sport apparel.
Mercedes‑Benz UK
Mercedes-Benz UK has emerged as a significant new commercial partner in women’s football by becoming the Official Automotive Partner of WSL Football, supporting both the Women’s Super League and Women’s Super League 2, deepening the brand’s investment in the women’s game. This partnership also includes presenting partner status for the first-ever WSL–WSL2 promotion play-off, helping elevate the league’s profile, deepen engagement with fans and players, and accelerate the long-term growth of women’s football in England.
Airbnb
Airbnb has rapidly emerged as a key commercial partner in football through a major multi‑tournament partnership with FIFA, becoming the Official Alternative Accommodation and Experiences Booking Platform for the FIFA Club World Cup 2025™, FIFA World Cup 26™ and FIFA Women’s World Cup 2027™ – marking a significant investment into global women’s football and fan engagement. As part of this partnership, Airbnb will offer official fan accommodation worldwide and support community legacy programmes tied to these events, helping connect supporters to women’s football moments on a global stage.
British Gas
British Gas has entered women’s football with a landmark multi‑year partnership with Women’s Super League, becoming the official energy partner of the Women’s Super League and WSL2. The collaboration includes exclusive fan rewards such as thousands of free match tickets and half‑price electricity on selected WSL Sundays, reinforcing its support for fan engagement, community participation and broader visibility in the women’s game.
Guinness
Guinness has made a significant commercial breakthrough in women’s football by becoming the front‑of‑shirt sponsor for Bristol City Women – its first UK football shirt sponsorship in over 30 years – placing the iconic harp and Guinness 0.0 branding across the team’s kits. This historic partnership marks a major investment in the women’s game, supporting club development, fan engagement initiatives and wider community connections around women’s football.
AFTA Studios
AFTA Studios has made a mark on women’s football through high‑quality visual storytelling that brings players’ narratives and matchday energy to life. Its creative media work showcases women athletes, builds connection with fans and elevates the profile of women’s football through engaging documentaries, profiles and digital content.
PLG
PLG is a football talent management agency breaking into women’s football representation as the game grows commercially. With a roster that now includes players such as Zara Shaw of Liverpool FC Women, PLG is expanding its talent services to champion female careers and help shape the next generation of women’s football stars.
Revolut
Revolut has rapidly emerged as a breakthrough partner in women’s football through its official global partnership with Manchester City Women – its first major investment in the women’s game. The fintech brand’s logo appears on training wear and match kits, club captain Alex Greenwood serves as an ambassador, and Revolut delivers exclusive fan activations, benefits and experiences, helping elevate the profile of both the club and the broader women’s football landscape.
Skechers
Skechers has accelerated its presence in the world of football – notably by signing Spanish international goalkeeper Misa Rodríguez, Real Madrid CF Women’s standout, as a brand ambassador and featuring her in football‑specific marketing campaigns. This expansion into performance footwear and athlete partnerships signals Skechers’ commitment to supporting women’s football talent on the global stage.
Crocs EU
Crocs EU made a breakthrough in women’s football with its Women’s Euros 2025 campaign, celebrating female fandom and the culture around the game. Featuring freestyle footballer Lirian Santos and spotlighting how women and girls express their support through style and community.