Arsenal
Arsenal continues to lead on gender inclusion through Arsenal in the Community, delivering structured girls’ football sessions, school programmes and inclusive grassroots initiatives across north London. From beginner access sessions to talent development opportunities, the club provides clear pathways for young female players to build confidence, develop skills and stay engaged in the game long-term.
EE
EE actively champions participation in women’s football through initiatives such as Just for Kicks – free football sessions designed specifically for women and girls of all abilities – alongside its Girls with Goals storytelling platform, which amplifies female voices in the game. Through investment across the Home Nations, EE is helping remove barriers to entry and grow grassroots engagement.
Pixel FC Academy
Pixel FC Academy, powered by Google Pixel and The Powerhouse Project, creates a vital pathway for young women into football media and creative industries. Through hands-on workshops, mentoring and real-world content production opportunities, the initiative increases female representation behind the camera – helping grow visibility and storytelling within women’s football.
West Ham United
West Ham United drives inclusive participation through its Foundation’s Female Player Pathway, offering weekly coaching, development squads and competitive opportunities for girls aged 5–18. The pathway bridges grassroots football with academy progression, while the club’s wider EDI work across east London ensures safe, accessible and empowering spaces for young women to thrive in the sport.
Mastercard
Mastercard promotes equal access to football through its Girls4Football programme, delivering free coaching sessions and life-skills workshops for girls aged 8–16. Its partnership activity with London City Lionesses further strengthens community engagement, offering matchday experiences, grassroots clinics and inspirational access to elite women’s football environments.
Utilita
Utilita plays a transformative role in grassroots participation through the Utilita Kids & Girls Cup, one of the UK’s largest national school football competitions. By giving thousands of girls the opportunity to compete – including finals hosted at Wembley Stadium – Utilita helps inspire young players, raise aspirations and create unforgettable entry points into the game.
Brighton & Hove Albion
Brighton & Hove Albion FC embeds equality into its club culture while expanding opportunities for girls through foundation-led coaching sessions, girls’ football festivals and inclusive talent development programmes across Sussex. By increasing access to structured training and competitive play, the club is building a sustainable pathway for female participation and progression.
Visa
Visa has been a pioneering force in women’s football as a long-term standalone sponsor of UEFA Women’s Football. Its investment has elevated the visibility of the women’s game across Europe, supporting professional growth, grassroots inspiration and stronger commercial foundations that benefit players and young girls entering the sport.
Three UK
Three UK has significantly raised the profile of women’s football through its principal partnership with Chelsea FC Women, including prominent kit sponsorship and dedicated promotional campaigns. Initiatives such as the WeSeeYou Network celebrate female role models and provide platforms that champion visibility, confidence and progression for women in football.
Liverpool
Liverpool supports gender inclusion through initiatives that strengthen pathways for women both on and off the pitch. Through community outreach, school engagement and involvement in creative development programmes that empower women in football media and leadership, the club continues to expand opportunities for girls and women to participate, progress and lead within the game.